Your Time Could Be Better Spent Looking After Your Existing Visitors
Do you concentrate all of your efforts on getting new visitors, or do you look after those on the site? Hour for hour, your time could be better spent looking after your visitors.
How much effort have you actually put into preparing your website for retaining visitors? If you have not put in enough time to increasing your website’s “stickiness”, then you are wasting a lot of you marketing effort.
The thing is, if you are running a blog, then getting existing readers to come back and read more pages is an absolute lifeline. And this is where retention of those readers you do have is important. If in one day you convince just 1% of your new website visitors to come back the next day to read your next post and you can keep this up for three months you have got the equivalent of a day’s new visitors returning daily as dedicated followers. Or, in other words, you have doubled your daily visitors.
Better still, increase your website stickiness and you could easily double your daily page view figures overnight!
And this is what you want as loyal visitors that keep coming back to read your site are more likely to believe your product reviews and suggestions and therefore more likely to buy. This increases not only the potential affiliate commissions through the site, but also the marketing worth of the site.
These regular readers are also more likely to mention your posts and ideas to other people, thus generating a new source of new visitors for you, another great bonus.
Regular readers are also more likely to interact with you and leave comments, start commenting on each others comments and so on. Your blog develops a community through the regular readership, not the new visitors.
And with some monetisation schemes for blogs, it is the level of the traffic, the amount of comments posted etc that dictate the value of the blog when it comes to earning payments for paid posts.
What is more, the work that you put in to increase these visiting figures is permanent work. If you put in a day’s effort to convince a handful of visitors to come back and to help the rest of the visitors to find another page to read, then this work will be reaping rewards at least until you have a major rewrite of your site, for example putting in a new theme.
This is what is so great about working to market to the people that are already on your website. It is not like search engine optimisation and social marketing, in which your efforts last a short while and then have to be repeated. If you can convince your readers to read more, then the tricks that you are using are the sort of tricks that you will be implementing to your website permanently.
The tricks to get a visitor to read more pagesor even become a subscriber won’t take long to put in, but reap loads of results. That’s why I think hour for hour, taking some time out to look after existing readers is far more time effective than finding new readers.
Keith Lunt
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