Home Working Ideas

Reciprocal link building may not be my favourite way of build links into a new web site any more, but it is still in important method and one that many people stick with.

Incoming links are vital. Search engines take great notice of links in to your site from other sites and to an extent, probably take more notice of links in than the content you have on your own site. Links in add together to produce your site’s page rank, this is seen by many as a major factor in the success of a web site.

And although there are many ways of getting links in, by far the easiest is usually thought by many to be reciprocal link exchanges. This is great if you want hundreds of links in to start a site rolling. These links, littered around many other sites, will allow search engines to be forced to find your new site and get it listed on the search engines.

But how do you find sufficient web sites to exchange links with? Visiting other sites and searching them for a suitable links page is where I started off, but it takes an incredible amount of time as many of the sites you will visit do not have easy to find links directories.

The best, and probably easiest way, is to do a search for common words often found in links directories. ‘Add site’ may be an obvious term, but it doesn’t produce results of reciprocal links directories. Actually looking for a key word or phrase that link building software include on their pages is a good way forward. One very popular piece of software that many people use and is easy to get your links added to is Link Machine. And you can find these links by searching on “powered by link machine” or “powered by linkmachine”. Once you find suitable sites, it is easy to add the required links to your own pages and then submit your site to their pages.

After that, you have to keep checking that the arranged links are still reciprocal and that the other site owner haven’t deleted the link, or page, and haven’t moved the page or in some way hidden the link.

In this respect again Link Machine is very useful, although like all link building software there are the occasional problems. But on the whole, I’ve found it useful. Then you just need to keep checking that the links are still pointing back to you. It’s not the best way of getting links in, but it is fairly quick. Be choosy as to where you link to and you can reap the benefits.