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If you are building a niche website then a valuable way of earning some extra cash and increasing the eventual selling price is to run a simple newsletter. It is actually a lot easier to do than it sounds as there are plenty of free and low cost newsletter distribution packages available on the internet.

The reasons for running a newsletter of many. First, you can send further adverts to your readership and possibly draw them back into your site to buy later, when they have forgotten you.

Next, if the prices weren’t absolutely appealing when they first visited, maybe the merchant will in the future offer discount vouchers or special offers. You can include these vouchers and offer details in your regular newsletter and hopefully draw some of your readers back to your website and earn some affiliate commissions.

By using a reasonable package you will be able to see how many of your readers are opening your newsletter and how many click on the links in it. By monitoring your affiliate commissions, and other income, on a regular basis and noting when you send out the newsletter, you will be able to identify how much of an increase in income there is on the site whenever your send out a newsletter. This is evidence that you can use when you come to sell the site as to the worth of the mailing list.

This does mean that you might have to be careful with the site’s privacy policy what you say when people sign up to your newsletter. You can’t exactly say that you will never sell their email addresses to anyone, knowing full well that you intend to sell the site along with the email list. What you can say will depend on your local laws, but I would mention something along the lines of the email list will kept for use of just the website.

Of course, another advantage of using the list is when you open a new niche website. Assuming that you still own the first website and are not in talk to sell it, then there should be no harm is emailing your readers a link to the new website. You should probably try to encourage them to sign up to the new mailing list as well, offering different discount offers etc, so that when you sell one site you still get to mail to the whole list as they are signed up on the other site.

It’s a very grey area, but I personally would not recommend just copying the list to the new site as anyone buying the website in the future would be expecting sole use of the list. If the readers have signed up to your new list of their own accord, then the buyer can’t complain. But if you have copied them over then they probably could have rights to be upset.