Home Working Ideas

A popular and frequent way of starting to earn a part time income is getting involved in a so called white label website. There are loads of these on the market, some offering the services for free whilst others can charge a nominal amount or even a large free.

This system is quite simple. A merchant with a product to sell makes available what is known as a white label website. You as the potential earner are provided with one such website and are expected to drive traffic to it. The provider usually does the rest – writing the code to display current products, dealing with orders and dispatching sales etc. You are then provided with a commission in return.

Normally you do not have to touch the orders. Your only job is providing the traffic that will, hopefully, result in buyers. So how do you persuade this traffic onto your website?

Many people, myself included, will try Pay Per Click schemes to drive in the first visitors to the new website. But, this can be a very competitive way to gain traffic. The problem is that there are probably tens, if not hundreds, of other people with the same intention as you all trying to push their own website. If just five of these people are already running a Pay Per Click campaign, then if they are paying more than you are willing to pay and have better written adverts than your first attempts, your advert is probably going to be pushed half way down the page, if not the second page. By the time the visitor has viewed a couple of almost identical white label sites they are going to see that you are offering the same mix of products and ignore your site.

Popunders and expired domain traffic are possibilities, but have inherent problems and many people just don’t find that these schemes work. So what are we left with? Well banner exchanges and getting listed in suitable directories will produce variable amounts of traffic. I’ve found these great for dating websites, where people are more likely to spend time trying to find different sites to use. But where people are trying to buy a product I’ve had less success.

This leaves local marketing, such as promotional items and leaflets and search engine optimisation. The local marketing can be the way forward. Get a batch of promotional bugs made and distribute them to your target audience, or drop leaflets through front doors or pay a local school to distribute the leaflets to all pupils.

The other way is white label site search engine optimisation. At first this might not sound possible, because you do not have the power to update the code. But there is loads that you can do.