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Your Time Could Be Better Spent Looking After Your Existing Visitors

Filed Under: Uncategorized
Mar.13, 2010

Do you concentrate all of your efforts on getting new visitors, or do you look after those on the site? Hour for hour, your time could be better spent looking after your visitors.

How much effort have you actually put into preparing your website for retaining visitors? If you have not put in enough time to increasing your website’s “stickiness”, then you are wasting a lot of you marketing effort.

The thing is, if you are running a blog, then getting existing readers to come back and read more pages is an absolute lifeline. And this is where retention of those readers you do have is important. If in one day you convince just 1% of your new website visitors to come back the next day to read your next post and you can keep this up for three months you have got the equivalent of a day’s new visitors returning daily as dedicated followers. Or, in other words, you have doubled your daily visitors.

Better still, increase your website stickiness and you could easily double your daily page view figures overnight!

And this is what you want as loyal visitors that keep coming back to read your site are more likely to believe your product reviews and suggestions and therefore more likely to buy. This increases not only the potential affiliate commissions through the site, but also the marketing worth of the site.

These regular readers are also more likely to mention your posts and ideas to other people, thus generating a new source of new visitors for you, another great bonus.

Regular readers are also more likely to interact with you and leave comments, start commenting on each others comments and so on. Your blog develops a community through the regular readership, not the new visitors.

And with some monetisation schemes for blogs, it is the level of the traffic, the amount of comments posted etc that dictate the value of the blog when it comes to earning payments for paid posts.

What is more, the work that you put in to increase these visiting figures is permanent work. If you put in a day’s effort to convince a handful of visitors to come back and to help the rest of the visitors to find another page to read, then this work will be reaping rewards at least until you have a major rewrite of your site, for example putting in a new theme.

This is what is so great about working to market to the people that are already on your website. It is not like search engine optimisation and social marketing, in which your efforts last a short while and then have to be repeated. If you can convince your readers to read more, then the tricks that you are using are the sort of tricks that you will be implementing to your website permanently.

The tricks to get a visitor to read more pagesor even become a subscriber won’t take long to put in, but reap loads of results. That’s why I think hour for hour, taking some time out to look after existing readers is far more time effective than finding new readers.

Keith Lunt

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Be Careful Who You Pick

Filed Under: Uncategorized
Mar.13, 2010

Many people are looking for home incomes at the moment because their main jobs are in doubt or just not covering the mortgage repayments and a lot are not succeeding and having to move.

This is particularly bad in the area that Orange County movers cover and if you are one of these unfortunates, then you must ensure that you pick one of the many insured and protected Orange County moving companies and not a rogue.

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Ebuzzing Launches In The UK

Filed Under: Uncategorized
Mar.10, 2010

Ebuzzing Hits The UK Market

Ebuzzing, the more ethical platform for advertisers and bloggers to meet, has launched in the UK!


I am always on the lookout for ways of making a bit more income from blogs and it is interesting to have been approached by ebuzzing, who are offering what I consider to be a lot more ethical advertising campaigns for readers of blogs.

Any form of monetisation of blogs is always open to a bit of debate, but I think that Ebuzzing have hit the nail on the head with their new system. They offer a choice of content articles, such as this one, where the blogger reviews and writes about the services on offer, or video campaigns, in which bloggers can earn a payment for every view of a video.

What I really like about these campaigns is that they are not aimed at tricking search engines by fooling their page rank algorithms. In fact, with Ebuzzing all links are automatically nofollowed! Instead, they want bloggers with good readerships to start buzzing about the advertisers and pass the messages of the advertisers directly to their readers.

Whether you agree or not with sponsored posts, they are here to stay and the ethics that Ebuzzing are applying will surely help it survive Google's future changes. Instead, bloggers are rewarded for having good and genuine readerships. It has certainly opened my eyes to a new form of advertising, one that I hope to be trying out a lot in the near future. If you want to try it yourself - register on ebuzzing.com now!

This is a sponsored post, paid for by Ebuzzing, but all opinions expressed in the post are exclusively mine.

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Page Rank Isn’t Everything - Prepare Your Blog To Earn Properly

Filed Under: Uncategorized
Mar.08, 2010

Many people assume that they can create a blog and start earning through paid adds and sponsored listings immediately. But this is not the case. There are several important vital stages that you need to go through first. Here we look at them.

Getting a blog together and preparing it to earn an income involves several stages. Firstly, of course, you have to register a URL, publish the blog and then start writing to it. Many of the top income systems actually demand at least 20 posts spread out over a period of 90 days, with some insisting that these are evenly spread. But creating a blog and publishing the required post once every four days is far from a satisfactory starting point for a blog.

Page Rank

The next answer that people will give when asked what is needed to set up a blog will be that it needs a good Page Rank. A Page Rank is a measure of the importance that Google places on the site and individual pages and is relative to the number of other sites that point to your new site.

Whilst a good Page Rank should ensure that a few opportunities arrive and a low Page Rank will ensure that nothing much arrives, this is not the singularly most important factor to consider, although it is where a lot of people will stop.

This is a shame. Stopping with a good Page Rank means that you have only generated part of the interest in your site that you could earn and therefore only a fraction of the possible income.

Many People Are Wrong About Page Rank

Many people openly think that build a good Page Rank and then the visitors will arrive. In fact, many people wanting to earn an income from a blog are not really interested in the number of visitors they are getting. If they have a good Page Rank they can sell links and that is all they are interested in.

But this is wrong. I now say that although it is important, getting a genuine readership is far more vital to the success of a blog and the potential advertising.

Real Visitors Bring Their Own Rewards

If you can write informative and interesting articles and build up a loyal readership, there are many benefits:

* you can sell affiliate products to these people

* they will leave comments and interact with you - which is a great moral booster

* potential advertisers will look at your Alexa ranking and see that you get genuine traffic

* potential advertisers will see the ongoing genuine comments and value your blog more, thus you can earn a higher advertising fee

* your visitors will talk about you and your ideas away from the site, Tweeting about you and linking back to you - this is how your Page Rank will climb naturally!

If you are running a blog, whether as part of your existing business or as part of setting up an online work from home scheme, make sure you work at getting genuine readers.

Keith Lunt

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Cheaper Car Insurance - How To Find A New Policy

Filed Under: Uncategorized
Mar.08, 2010

Continuing our look at the methods to save money instead of having to earn it, we’ll look today at what is involved in finding a better priced car insurance.

If you are wanting to save on your annual household expenditure, then make sure that you are reviewing your car insurance policies. With a lot of households having more than one car, there are multiple opportunities throughout the year to make these savings. Here is how to start shopping around and hopefully finding a better price.

Shop online for your next car insurance

Shop for your next car insurance on the internet

First, use the internet to shop around for your car insurance. It is as simple as that! With many insurers giving discounts to people who buy the policy on the internet, there is a good saving to be made there. The reason they do this is that you are saving them the staff overheads, so they encourage you to buy from their website by offering you a discount.

But more than that, you can experiment with your cover. Once you have found one or two insurers that offer better prices, then start to tweak some of the options, as we have shown below.

Check your policy excess

Your policy excess is that amount you pay if you have a claim on your insurance. By increasing the amount of the excess your insurance fee will usually come down. By shopping online for your insurance you can look at different excess amounts and see what the total insurance premium will be. By accepting a higher excess, you may get a lower premium, but how much this saving is you can only tell from experimenting.

Check annual and monthly payments

It depends on your chosen insurance company, but some will give you a discount for paying just a single annual premium, which might save you enough to make it worth your while. On the other hand, others will not charge any more for the monthly payments option. In this case, it might be better for you to spread the payments and keep your money in the bank over the year.

Look at extras

Look carefully at the extras that are included in the policy, such as legal protection. Decide if you consider that it is worth while or whether taking it off will save you sufficient cash to go without it. Again, this is where shopping on the internet really pays off as you can see the premiums both with and without the extras.

Tuck your car up at night

On the whole, it is far safer to keep your car locked up at night. Especially if the alternative is a dark street corner out of sight of your house. It can be well worth your time and effort clearing out the garage and putting the car away at night.

Review your mileage

From year to year look at your service records and MOT certificates and check how much mileage you are actually doing on average. Then make sure that the amount of annual mileage that you declare to the insurer is correct.

Spread your quotes

Lastly, go to a few insurance price comparison sites and get some quotes. But remember that they do not cover all insurers, so you will need to check which of the main insurers have been checked and manually look at the prices of the others.

And remember, there is nothing like the feeling of saving some cash - so review your car insurance when it is time to renew!

Keith Lunt

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